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2022 Week 25: BRAND COLLABORATIONS, CAMPAIGNS, AND PRODUCTS

Published June 23, 2022
Published June 23, 2022
Good Dye Young

This week sees a diverse mix of product offerings, campaigns, and collections enter the industry. In retail, Thirteen Lune is debuting the new Black-owned brand LipLoveLine to encourage self-love among beauty consumers. In brands, makeup artist Isamaya Ffrench launches her new signature makeup start-up with a twist on fashion's seasonal collection drops. In products, an abundance of new drops have arrived, from Lime Crime hair dye to Olaplex shampoo, Bubble skincare, and more.RETAILRae Wellness:  A company championing well-being for all with its thoughtfully created holistic supplements is now available at Walmart stores across the country and Walmart.com. This expansion across 4,000 stores nationwide is in service of Rae's mission to make well-being more accessible and easier to implement in women's everyday routines.LipLoveLine: A brand built on the foundations of inclusivity, self-love, and simplifying beauty routines, LipLoveLine is a Black-owned, vegan, and cruelty-free clean beauty brand that aims to inspire self-confidence and acceptance one lip product at a time. Launched on e-commerce site Thirteen Lune, the collection starts at $12 for the Pure Comfort Lip Balm and includes nourishing lip glosses and hyperpigmented semi-matte lipsticks.Fāth Skincare: The small-batch skincare brand, which originally launched last year selling DTC, is now launching on Goop. The launch comes with a cleanser, face oil, and moisturizer, with prices ranging from $82 to $180. Industry sources are predicting the brand will reach $3 million in net sales during 2022.BRAND

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